First of all this is not a research
article and is merely based on my own thoughts. Facebook is the most popular
and used social networking site right now and is likely to stay that way for
the considerable future. Reading the 'data usage policy' on Facebook, we can
see that they receive an enormous amount of information about us whenever we
interact with Facebook. It can be when we look at another person's timeline,
send or receive messages, like or comment on posts or topics, share quotes or
links, search for friends or pages, click on advertisements, use the Facebook
mobile application, or make purchases through Facebook. However, it’s not just
what we post which is recorded, it’s when we post it and from where and what
type of device we are interacting with. The information received by Facebook is
fed back to us in ways that are quite noticeable, in the form of suggestions
and local advertisements based on our interests; our interactions with which
provide further feedback into the whole system, honing the specificity of the
experience and enhancing the commercial value of the whole service. However,
beyond these more common commercial considerations that most of us are
accustomed to exposing ourselves to online, we use it for making and keeping in
touch with friends and in that sense it is absolutely great. The portentous
side is that people also use it for promoting themselves and boasting making us
attention seekers. Several articles are available studying these aspects, egs.
http://www.sciencedirect.com/, http://arstechnica.com
Behavioral
psychologists and social theorists can map the patterns in which how we
interact with and on Facebook, building interesting behavioral patterns. How
about if companies and corporations get these ‘analyzed behavioral patterns’
while they take a decision on employing a person, to understand whether that
person can fit into a particular group or division. On one hand, these
behavioral patterns will be genuine and totally under non stressed conditions,
while such a test during an interview is biased due to the overall stress one
faces during a job interview. Though I am sure there are algorithms to rule out
that stress but it can vary quite a lot from person to person. The drawback is
that one can deliberately prepare to be successful at such an interview. On the
other hand, Facebook is not real life and it will be difficult to translate the
social actions we make online to offline, mainly because, people could act
differently on social media as it’s acceptable in that setting. In real life,
do we interject into some random discussion we overhear or come across which
interests us? Do we praise, like or comment on random things upfront to someone
or something? Are we self-promoters and
attention-seeks in real life? Will this online behavioral pattern have any
validity then? Let me leave this study open to the experts.

2 comments:
I try not to promote my religious and political interests via facebook. So if a religious organization is going to scan my profile to make selection for a job I applied in their institution, I won't get selected. That does not mean that I am not religious...its a choice you make, yes a mere "choice" targetting a social media and social audience. It could be way far from your real self..
-Jollson
I agree totally!
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